6 figures of freelance work from...

Reddit? Yup – here's how 👀

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David Broderick
September 11, 2025

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Landing six figures of freelance work from Reddit?

That’s what I would’ve said before reading Taylor Scher’s guide to marketing yourself on Reddit, anyway…

But now I’ve seen exactly how Taylor has landed some his biggest clients on the platform 👀

Spoiler alert: he doesn't spam subreddits with sales pitches.

“I don't even market myself on there,” he says…

So, how has Taylor landed six figures of client work from Reddit?

Let’s dive right into his exact playbook…

🤯 But I thought Reddit hated marketing?

If you head to Reddit to promote yourself then you’re gonna get eaten alive.

Check out how self-promo goes down over there:

“Most ‘marketing’ strategies for Reddit suck,” says Taylor, because they “completely ignore why people are using Reddit in the first place: to connect with others”.

If you aren’t doing that, you’re not going to get anywhere. 

(Same applies to marketing yourself on LinkedIn and Slack communities, btw).

So, what does Taylor say the secret sauce of his six-figure Reddit marketing strategy is?

“Show up like a real person, solve real problems, and opportunities will open up for you.”

Here’s how he does it…

🎯 How to find threads from your ICP

Taylor recommends you find “where your ICP is genuinely active AND your expertise applies”.

He’s an SEO who mainly works with B2B SaaS companies. So for him, that’s:

  • r/saas

  • r/startup

  • r/marketer

  • r/saasmarketing

  • r/b2bmarketing

  • r/seo

“These are all subreddits where my ICP is active and they’ll likely be asking marketing-related questions where I can add my expertise,” says Taylor.

He recommends you find the best subreddits to spend time in by:

  • Using the suggested subreddit feature

  • Doing a Google search for “your niche term + Reddit”

  • Use Nicheprowler to find all of the subreddits related to your industry

  • Use GummySearch to find similar subreddits and validate if their questions are relevant to your solution

  • Ask ChatGPT (as a last resort if you’re stumped on which subreddit to target)

💡 Pro tip from Taylor: “In my experience, the smaller, more niche subreddits (like r/b2bmarketing or r/saasmarketing) have a much higher-quality community and deal with less spam.”

Then Taylor recommends staying up to date with relevant posts by setting up alerts that flag when certain keywords are mentioned on your target subreddits using the Reddit app.

He gets notified whenever a post that includes “SEO”, “leads”, or “converting” gets posted in:

  • r/saas

  • r/startup

  • r/entreprenuer

Taylor also sets aside time each day to sort his target subreddits by new and browse through them for relevant threads his alerts might have missed.

The end result is that he captures pretty much every post his potential clients might make that he can hop in and offer his expertise on.

Speaking of which: here’s what Taylor does when he finds a post he can add value to…

💎 Be insanely helpful

Taylor’s always on the lookout for questions that:

  • Are related to his expertise (SEO)

  • Are relevant to his industry (SaaS)

  • Require a detailed response

And when he finds one doesn’t hold anything back.

Here’s the philosophy that’s landed his six figures in client work through Reddit:

I charge thousands for my SEO advice, but here it’s free.

This means I will provide a 10/10 response that I’d typically give to a client of mine.

I will give them the entire, fully fleshed-out and explained answer that they can use.

Not 95% of an answer—the whole playbook they can use.

And he’s not kidding. Check out some of his comments:

No pitch. No "DM me." Just pure value.

Taylor finds the person he responds to often likes what he has to say and DMs him to chat through it more.

💡 Pro tip from Taylor: “Don’t just think about the person you’re responding to. Think about who else is reading what you have to say. Chances are, the poster is not alone in that situation. In my experience, it’s normally a lurker who ends up reaching out.”

💬 Nudge people towards DMs (when it makes sense)

Generally, Taylor recommends avoiding inviting people to DM you and instead engage with them in their public thread.

But the exception to the rule is when they’re sharing personal or private info.

In those instances it makes sense to invite folks to take things to a DM like Taylor did here:

💎 Keep being insanely helpful

You’ve posted something super helpful, then the OP (or a lurker) slides into your DMs to ask you more.

Time to get sellin’, right?

Here’s Taylor’s take:

Your main focus should be entirely on helping this person with their problem.

If you need to be a part of that equation, then fine.

If they need your services to fix this issue, then fine, mention that this is something you can help them with directly.

But let them initiate that.

Stay focused on helping them overcome that problem.

Don’t just use that as an opportunity to pitch your services.

Here’s how he does that in action:

😮 Wait, that’s it?

To recap, all Taylor’s system comes down to is:

  • Track threads you could comment on to drive clients

  • Drop insanely useful replies in those threads

  • Continue to be helpful when the OP or any lurkers DM you

  • Wait for them to initiate talk about you helping them in a paid capacity

This approach has landed Taylor six figures worth of client work. "Two of my highest paying clients have come from Reddit," as he mentioned in that DM he screenshotted above.

No pitching or spamming subreddits required.

"Give away your best answers and honest feedback, and expect nothing in return," says Taylor.

Follow the system Taylor lays out in his Complete Guide to Reddit Marketing (That Actually Works) and the leads will come to you.

And this playbook doesn’t just work on Reddit, btw…

Tyler has taken this exact same approach – being genuinely helpful without selling – and applied it to LinkedIn to drive hundreds of thousands of dollars in revenue this year 👀

In Sales for Sane People, he lays out the step-by-step system he’s used to build a sustainable, predictable pipeline of client work through LinkedIn – without sending a single sales email or cold pitch message.

And I’m excited to announce you can now access the first four modules of Sales for Sane People for free!

Here’s what you'll get:

  • An overview of how (and why) the Sales for Sane People system works

  • A walkthrough of how the Sales for Sane People pipeline works

  • A breakdown of the daily workflows Tyler has used to build a sustainable, predictable pipeline of client work 

  • A look at how you’ll progress prospects through your pipeline and into warm contacts who know and like you

All 100% free!

TOFU Community Manager

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