How is AI changing content marketing?

Real takes from the TOFU community

Author

David Broderick
August 01, 2025

Start learning AI in 2025

Keeping up with AI is hard – we get it!

That’s why over 1M professionals read Superhuman AI to stay ahead.

  • Get daily AI news, tools, and tutorials

  • Learn new AI skills you can use at work in 3 mins a day

  • Become 10X more productive

A few days ago, a TOFU member asked:

How is AI impacting the content marketing industry in your experience?

And the community shared their hot takes:

  • One member thinks that AI is like a lightsaber in the hands of a good content marketer

  • Another member thinks it’s forced us all to ask "which kinds of content are brands still going to be paying for in 2-3 years?"

  • An in-house content marketer says their team is focussing on strategy and has outsourced most of the actual writing to AI

And another simply posted:

Want to join the discussion?

p.s. not a member of the TOFU Slack community yet? Sign up here (it’s free)!

TOFU Community Manager

Take the next step in your freelance business

MOFU Mastery gives freelancers, solopreneurs, and agency owners the tools, resources, and support they need to grow today—and stay ahead tomorrow.

Join MOFU today to get the full catalog of MOFU resources, trainings, and templates including:

  • Six-Figure Strategist

  • Break/through Bylines

  • The 360° Content Refresh Workflow

  • Advanced Keyword Research

  • The 5-Minute Proposal System

  • Agency & Freelancer Positioning 

Plus, get access to weekly co-working sessions and a private peer network…

All for just $49/month 👀