How to future-proof your content marketing career

• people still need TOFU content, so how about becoming the person who uses AI to make incredible TOFU content? we, the people who know best how to make great TOFU content, are uniquely positioned to do this well

• use AI to make interactive content: calculators, visualisations, free tools, etc. this is a natural extension of what we already do, so why not turn the scariness of AI into a strength and learn new skills? i built some interactive tools for my website, created some interactive content for a side project, all using AI and vibe coding. it was the most fun i've had in ages

• experiment with new mediums. as a writer, i'm having a ton of fun learning how to create video and image content using AI tools. YouTube is growing year over year, short-form video is hotter than ever, so why not apply your understanding of narrative and pacing and clarity to different formats of content?

• there is a ton of demand for research content and data studies, and thanks to AI, it's much easier to find data to analyze, to analyze it and find decent takeaways, to visualize it, etc.

• interviewing is still a very undervalued skill, and companies are hungry for expert-led content. so learn how to interview, use AI to transcribe and take the drudgery out of it, and your writing experience to make interesting content out of the insights of other people