I found 25 prospects in 30 minutes

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Our upcoming MOFU Live workshop and Q&A will cover everything we know right now about increasing AI visibility, AEO (answer engine optimization), and GEO (generative engine optimization).

Led by Jess Joyce, a leading AI visibility expert & founder of the agency Inbound Scope.

Today at 1pm US Eastern Time.

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I just found dozens of ideal-fit prospects in under 30 minutes using LinkedIn's free search 👀

Want to do the same?

Here's Allison Ditmer's step-by-step strategy for quickly finding potential clients who actually match your ICP 👀

Let's dive in 👇🧵

💎 Get Crystal Clear on Your Ideal Client Profile (ICP)

First things first:

We need to narrow our search from “anyone who hires writers” to the prospects who are likely to be:

• The most profitable

• The most enjoyable to work with

• The best match for your skills and experience

Don’t have an Ideal Client Profile (ICP) yet? 

To quickly come up with one, Allison recommends you look at all your current and former clients and ask:

(Btw, if you need more help getting clear on your ideal client profile, Tyler has a course in MOFU that walks you through exactly how to identify your ICP – and start landing work from them.)

Once you’ve got that down, Allison lays out a three-step process for finding dozens of potential clients in minutes.

Starting with…

🔎 Choose the Right Keywords to Find Leads

Once you’ve got your ICP, it’s time to break that down into the keywords you’re going to pop in the LinkedIn search bar to find the folks who might need your services but haven’t found you yet.

Allison suggests you think about their:

• Industry

• Job title

• Location

For me, that’s:

• Industry: HR tech companies (I’ve worked with five over the last few years)

• Job title: CMO, Content Lead, or Head of Content

• Location: London or the US

🎯 Use Boolean Search to Narrow Results

You probably use boolean searches all the time on Google (hello “site:” 👋). But I didn’t know they were a thing on LinkedIn.

Here’s Allison's quick guide on how to use ‘em in the LinkedIn search bar:

For example, searching “Head of Content OR Content Lead” brings all these folks up for me.

Pretty handy, right?

But LinkedIn’s search filters are what's going to unearth your real ideal-fit clients…

🤓 Apply LinkedIn Filters Like a Pro

This boolean search covers the job titles of most of my current and former clients:

"CMO" OR "Chief Marketing Officer" OR "Head of Content" OR "Content Lead"

But it doesn’t only bring up folks in my niche (HR tech).

That’s where LinkedIn’s (pretty darn nifty) search filters come in.

Allison suggests filtering by ‘Connections of’ one of your best-fit clients. But I had the best luck with the ‘Current companies’ filter.

First, I headed to G2’s best HR software page. Then I found the list of the best Team Management Software (since that’s what I’ve written a lot for)

And I filtered my boolean search for folks who currently work at those companies.

Which brought up dozens of people to match with:

There’s obviously hundreds of HR tech companies on G2 and Capterra. ChatGPT came up with a pretty comprehensive list, too (although I can’t confirm how many it hallucinated 🫠):

With a bit of work, you can find hundreds of prospects this way 👀

LinkedIn’s ‘Followers of’ filter brought up some great-fit prospects for me, too.

First, I Googled “biggest HR influencers on LinkedIn” (lol), since content folks who follow those people are pretty likely to work in HR tech.

Then I grabbed the AI Overview’s pick of LinkedIn’s foremost workplace culture expert:

And I filtered my boolean search to folks who follow Meghan, which brought up a bunch more relevant prospects:

Those two searches alone unearthed dozens of prospects to start reaching out to 👀

📓 Save and Organise Your Leads in a Simple System

You’re obviously gonna need some kind of digital rolodex to keep track of all these prospects. 

I use the Notion template from Tyler’s Sales for Sane People course to keep track of mine.

But you could just as easily use a simple spreadsheet. 

Allison recommends using four columns…

• Name

• Title

• LinkedIn Profile Page URL

• Notes

Plus a Green / Yellow / Red Status column. Here's why:

Want more deets on Allison's system for quickly finding tonnes of leads on LinkedIn?

Then check out…

👉 How to Find Clients on LinkedIn Without Sales Navigator by Allison Ditmer

And want help turning those prospects into paying clients?

Tyler’s latest course, Sales for Sane People, walks you through a proven system for booking 4-8 warm calls a month – without a single cold email or spammy pitch. 

It teaches you how to build authentic relationships with your ICPs and nurture those relationships into a lifetime of new leads, opportunities and referrals 🔥

And you can now access the first four modules of Sales for Sane People for free 🙌

Here’s what you'll get:

• An overview of how (and why) the Sales for Sane People system works

• A walkthrough of how the Sales for Sane People pipeline works

• A breakdown of the daily workflows Tyler has used to build a sustainable, predictable pipeline of client work

• A look at how you’ll progress prospects through your pipeline and into warm contacts who know and like you

All 100% free!

👉 Grab your free preview of Sales for Sane People here

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