LinkedIn leads w/o the cringe

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Know posting on LinkedIn would land you work…

But the thought of building a ✨ personal brand ✨ makes you throw up in your mouth a lil’ bit?

Join the clurb 🙋

Luckily, there’s a different way…

A way to get prospects sliding into your DMs without the selfies, the oversharing, or the daily posting schedule.

Read on to learn Adriana Tica's non-cringe path to industry influence…

🤔 Start with a belief, not a persona

Want to get on your potential clients’ radars?

Adriana says you shouldn’t ask “what should I post to stand out?”

That might get you impressions and likes… but it’s not likely to land you work.

Instead, ask: “What belief do I want my audience to adopt/consider as a result of engaging with me?”

Wanna see this in action?

Check out Tommy Walker’s LinkedIn profile. 

The belief Tommy wants his audience to consider is that storytelling is key to effective content marketing.

And he communicates that in everything from his byline:

To pretty much every one of his posts:

Your belief might be that mass producing AI-generated content is the way to win right now. Or that original research is the most valuable content you can be creating today.

But if you want to create content that leads to enquiries, you’re going to need to get clear on what that belief is…

This isn't something you can figure out off the back of a single newsletter (Tyler has a whole MOFU course on positioning your freelance business if you want to dive deeper), but it ultimately comes down to answering one question:

What do you want to be the best in the world at?

⚓ Anchor yourself to an idea, not a vibe

Once you’ve got your big idea, Adriana says you need to break it down into 2-4 pillars you can anchor yourself to.

To find those, she recommends you write three short sentences that could finish this prompt:

“In my world, we believe that ______”

For Masooma Memon, one of those sentences is:

“In my world, we believe that the marketing funnel doesn’t match how buyers actually buy”

Another is:

“In my world, we believe that traffic alone is a vanity metric”

These are throughlines in Masooma’s content that show prospects what she’s all about – and how she’d go about solving their problems.

👀 Show, don’t showcase

“You don’t need to post screenshots of Stripe dashboards to build credibility,” says Adriana. “In fact, doing so might attract the wrong kind of audience: the ones chasing your results, not your thinking.”

So instead of tooting your own horn, try this instead:

• “Here’s what I’m experimenting with this month”

• “Here’s what I changed my mind about”

• “Here’s what didn’t work, and why”

Kevin Indig is an accomplished dude. But there’s a reason he posts things like this, not “hey everyone look how great I am!”👇

📢 Build signal, not noise

“You can’t be everywhere every damn day,” says Adriana.

And truer words have never been spoken.

So… what should we do instead?

The cool thing about these more thoughtful formats is that they can be repurposed into social content – like Eddie Shleyner does:

(btw, when Eddie joined Tyler for a TOFU Live Show, he credited repurposing his newsletter content on LinkedIn on posts like that one as a huge driver of growth for his newsletter. You can check that out here 👀)

🙋 Don’t be your only case study

“‘I made $10K/week by working 10 mins a day and I can teach you how to do the same’ works for getting attention, not influence,” says Adriana.

“People also need to see actual proof that you’ve helped someone other than yourself.”

Jess Joyce is one of the best around at doing this:

Not a strategist with client results like that to point to?

Take a leaf out of Rosanna Campbell’s book and summarise the key points of an article you’ve written in a LinkedIn post:

Your clients will love that you’re boosting their brand.

And potential clients will see it and might want to work with you 👀

You don’t always have to talk about your work itself, either.

Check out this post from Victoria on her experience working with a great editor:

That’s a great way of talking about your work – and giving potential clients an idea of what you’re like to work with 👀

Want more of Adriana’s thoughts on how to build a personal brand that drives inbound leads without the cringe?

Check out this edition of her Strategic AF newsletter…

👉 How to be influential without becoming a personal brand cliché

And if you’ve just read all this and now you’re sitting here thinking “I’m just a content writer… how am I supposed to do any of this?”

Don’t worry – Tyler has got you 🍻

He created Eye to Eye (With Your ICP) to help you:

• Nail your positioning to align directly with your idea client’s needs

• Improve your messaging to speak directly to their biggest challenges

• Create content that connects your work to their goals and pain points 

Basically: the foundation that makes Adriana’s five-step process possible.

Join MOFU for as little as $29/month to access Eye to Eye (With Your ICP) and figure out how to start driving inbound leads today

👉 Join MOFU today for access to Eye to Eye (With Your ICP) and $4,000+ other resources

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