Steal my 5 best emails

The $250k Warm Pitching Method to Get More Freelance Clients

Learn the “warm pitching” method that’s landed Lizzie Davey $250k worth of freelance work…

Lizzie joined us for a hour-long MOFU Workshop to teach us how she’s landed a quarter of a million dollars of client work without without a single cold email or spammy pitch 👀

MOFU Mastery members get access to the recording of this live workshop and Q&A.

👉️ Join MOFU Mastery to unlock Lizzie’s Warm Pitching Workshop

p.s join MOFU Mastery and you’ll also get access to our full catalog of past MOFU Live sessions, including Jess Joyce’s AI SEO workshop, Erin Balsa’s research report training, and Tyler Hakes on running SEO audits

There are emails every freelancer dreads writing.

The rate increase. The testimonial ask. The “hey, where’d you go?” message to a client who’s ghosted.

I’ve written all of 'em. And through trial and error (mainly error ngl), I’ve figured out what actually works.

These emails aren't fancy or perfectly polished.

But they’ve landed me clients, raised my rates, revived dead leads, and gotten me the exact testimonials I wanted 👀

So I’m giving them to you – word for word. Copy 'em, paste 'em, tweak 'em, send 'em.

Here they are…

✍️ When a client asks for samples (AKA how to seal the deal)

Alright, let’s start with the simplest email of the lot – the one I send when a potential new client asks for samples of my work:

Here’s the template to copy and paste:

I keep these emails as short and sweet as possible. 

I send potential clients links to three or four pieces that are most similar to the kind of content they’re after.

I only link to my portfolio if they ask for it – but I always include links to my most relevant pieces first:

Here’s that template, too:

The key here is making your prospects’ lives as easy as possible. Show them you’ve got the skills to pay the bills with your three most relevant pieces rather than sending them hunting through your portfolio for links.

🤑 The rate increase email that actually gets a “yes”

When you’re raising your rates, remember:

You’re a service provider letting your client know your prices are going up, not an employee asking for a raise.

So, the vibe of your email should be “this is happening”, not “can this happen?”.

Here’s how I’ve approached this when I’ve had access to some results my work has driven:

Here’s the template:

And here’s how I’ve approached this when I didn’t have access to the results I’d helped drive:

Here’s that template, too:

Notice there are no apologies or overexplanations. Just “this is what I’m going to cost going forward”. That’s all you need to say if you’ve done good work.

🤩 How to get a dream testimonial

Your clients are busy. 

So if you ask them to write a testimonial for you (i.e. put another thing on their overcrowded to-do list) it might not happen.

You can increase the chances they’ll leave you a testimonial by writing one for them.

And as an added bonus… you get to write your own testimonial 👀

Here’s an email I’ve had luck with (which I’m pretty sure is based on a template I stole from Liam Carnahan):

Here’s the template if you’d like to use this yourself:

Make it easy for them to say yes and you’ll usually get the exact words you wanted 👀

💸 My first cold pitch (and why it worked)

When I first went freelance, I took a cold pitching course from Jacob McMillen. 

I used what I learned to pitch a bunch of wedding photographers, since we were looking for one at the time. 

One of the 50 people I sent this pitch to said yes, which led to almost £2,000 of work:

The pitch is pretty specific, but the framework works for any niche: 

• Find people searching for something you can help with 

• Show them the opportunity

• Offer to help them capture it

Btw, if you want to see more successful pitches from other freelancers, check out this deep dive to see real pitches that drove work for other TOFU members 👀

And here’s my wedding photographer pitch if you want to use it as a jumping off point:

🔁 How I landed five figures of work from old clients

I'd never followed up with old clients until I watched Lizzie Davey's MOFU workshop, where she explains it’s one of the secrets of her success.

After hearing that, I sent this email to two clients who'd gone quiet:

Both clients sent me more work. And I’m still working with one of them eight months later :)

Here’s the template:

The two emails I sent out using this template drove five figures of client work 👀

Btw, Lizzie's MOFU workshop includes the exact client revival scripts that’ve helped her land $250k of work (and counting!) without cold pitching. 

Join MOFU here to access that (plus $4,000+ worth of other freelance resources).

Now go use these email templates to land some more work 🍻

If you end up using one, let me know how it goes (hopefully in the TOFU #wins channel 🥳)

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