You’ve checked your LinkedIn notifications 47 times today...

and your last post still only has three 👍️s and a 👏

Author

David Broderick
March 05, 2026

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You’ve checked your LinkedIn notifications 47 times today...

And your last post still only has three 👍️s and a 👏 

Here’s why:

You’re boring and no one likes you.

Just kidding!

It’s because your hooks stink.

You’ve gotta grab folks’ attention like a greased-up wrestler if you ever want to feel the warm embrace of their 👏 

Luckily, Ahsan Raza has got us.

He shows us how to go from poop, whine, and stinker to hook, line, and sinker in his article 7 Psychological Techniques to Help You Write Attention-Grabbing Hooks 🪝 

Here are the best bits…

🎯 One sentence summary

Ahsan shows you seven psychological techniques that will help you write opening lines so good they’ll make your readers forget their coffee's getting cold.

💬 One important quote

“Every piece of content gets run through three rapid filters:

• Relevance: 'Does this matter to me right now?'

• Value: 'What's in it for me?'

• Time Investment: 'Is this worth my attention?'

Miss any of these filters, and you've lost your reader forever. But hit all three? You've got their undivided attention.

🗝️ One key takeaway

Still reading?

(Hello 👋 )

That’s thanks to Ahsan.

I nabbed the hook for this email straight from his article:

“We're all searching for ourselves in everything we read.

“When you read 'You've checked your phone 47 times today, and it's not even noon,' you feel exposed. Why? Because the writer just named a private behavior you thought only you had. This recognition of shared experience creates immediate connection.”

So next time you’re writing a hook, remember:

If you can get your reader thinking “how did they get in my brain!?” then you’ve smashed it.

👉️ Check out Ahsan Raza’s article 7 Psychological Techniques to Help You Write Attention-Grabbing Hooks for six more super smart ways to grab folks’ attention with a killer hook 🎣 

TOFU Community Manager